The New Executive Brain is not a book for neuro-wimps. Although Goldberg introduces his book as targeting both a general audience and the scientific community, it is not like Steven Johnson's Mind Wide Open or V.S. Ramachandran and Sandra Blakeslee's Phantoms in the Brain or many of Oliver Sacks' books. Goldberg makes many important points that are appropriate for both the lay public and for professionals. For example, all can benefit from recognizing or being reminded of the intimate and undeniable link between the brain and the mind, from “shedding the vestiges of the old [Cartesian dualism] misconception” (p 4). Goldberg successfully uses clinical cases to emphasize this point in the middle chapters. He also offers clear and generally accessible analogies that elucidate the role of the frontal lobes in everyday life. In earlier chapters, however, he introduces a number of elaborate theories relating intricate neuroanatomical and neurochemical systems (extending well beyond the frontal lobes) to complex cognitive processes; and, in later chapters, he goes “inside the black box” (p 252) as he devises advanced computational-neuroscience models of his ideas. Throughout his book, he successfully presents “a distinctly personal, original, and at times provocative viewpoint on a number of topics in neuropsychology and cognitive neuroscience…many of [these points] remain distinctly partisan, controversial, my own” (p 6). As such, reading this book made me wish that I were part of a book club comprising neuroscientifically-informed colleagues or an instructor of graduate students whom I could send on a literature scavenger-hunt seeking evidence confirming or refuting Goldberg's less-orthodox proposals.